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Mar 03, 2010 · Lucia (pronounced "Loo-Shah") Lerner was "a shapely brunette, attractive, around 5'5'. I never saw her in anything but a conservative dark dress," wrote Will. "I …Estimated Reading Time: 8 mins
Aug 14, 2019 - Explore Dave Lanphear's board "By Lucia Lerner", followed by 276 people on Pinterest. See more ideas about illustrators, lucia, illustration.9 pins
Oct 21, 2013 - Explore wingsart's board "Lucia Lerner", followed by 4560 people on Pinterest. See more ideas about Lucia, Vintage illustration, Illustration.12 pins
Like another female illustrator from 1950's Chicago, Joyce Ballentyne, who can claim a long-standing American icon as her own (she created the Coppertone girl), Lucia is responsible for the 1950's redesign of the Morton Salt girl as she would appear on millions of packages throughout that decade.
Lucia Lerner: A Female Illustrator You Should Know "Lucia" was one of the very first mid-century illustrators I ever took note of. Finding out the details of her career became a sort of holy grail to me.
Lucia Lerner did wonderful family oriented art with detailed and attractive women. She did this without the sappy nostalgia of Norman Rockwell. Lucia on the internet: Check Lucia prices Lucia Lerner on Female Illustrators of the 20th Century Lucia illustrations in LIFE magazine Lucia illustration in Life Magazine, September 21, 1953
I thought it was so great, I immediately sent it out to the Today's Inspiration group. I didn't know much about illustrators from the '50s back then, but I knew enough to catagorize this Lucia with the likes of Coby Whitmore, Joe Bowler, and Joe De Mers. Lucia was clearly adept at painting georgous women in romantic settings.
The beautiful illustration is by Lucia Lerner, who was one of the few female commercial artists in the mid century. Her work is so wonderful. And check out the clothes the mom and her daughter are wearing. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ DETAILS… Saved byRetro Reveries Mid-Century Advertising Art …
Dec 11, 2008 · Lucia was the only artist to be on a 70/30 commission split... all others were 60%/ 40% - artist receiving 60% of commision, studio 20%, and the salesman20%. New artists started at 50/50. Lucia moved to the west coast in the early 60's to be with her brother.
It is not a copy, reprint or repro of any kind. Don't just think of these as old pieces of paper. These are pieces of history. Many old ads have detailed info about …
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